Our Story

Softwear Studios is a clothing brand focused on style, functionality and comfort. Our launch line of bramis are a top + bra combo in a number of stylish and versatile cuts all featuring our signature built-in bra, providing gentle support and coverage without needing to worrying about bra straps showing. 

The idea for Softwear came about during Melbourne's long lockdowns in 2021, when I realised how easy it was to forego wearing a bra while at home everyday. 

When I struggled to find tops with built-in bras that had a focus on comfort, while also being classic and versatile in style, I decided to take matters in my own hands. After countless hours of research and product testing, we have created our custom collection bramis that have now launched and are available to customers worldwide.

See our journey on TikTok!